Technology Field Marketing
IBM
Data: há 3 semanas
Cidade: São Paulo, São Paulo
Tipo de contrato: Tempo total
Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your Role And Responsibilities
As an infrastructure Field Marketing & Communication Professional, you’ll build go-to-market plans for the Americas to drive technology pipeline and revenue objectives based on a deep understanding of clients, partners and the local market.
The Infrastructure Marketer will help achieve the following objectives for the market he/she covers:
Preferred Education
Master's Degree
Required Technical And Professional Expertise
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your Role And Responsibilities
As an infrastructure Field Marketing & Communication Professional, you’ll build go-to-market plans for the Americas to drive technology pipeline and revenue objectives based on a deep understanding of clients, partners and the local market.
The Infrastructure Marketer will help achieve the following objectives for the market he/she covers:
- Drive consideration and awareness: Develop deep understanding of client and partner audiences and proactively determine feedback on how to make IBM more competitive in market
- Grow IBM infrastructure pipeline for the Americas through sell-to / sell-through motions. Fluent in pipeline analysis and uses this to proactively own and execute omni channel journeys to drive quantifiable results (events, campaigns, digital, comarketing, etc.)
- Develop and execute marketing strategies in support of IBM Infrastructure
- Deepen engagement with client and strategic partners. Strong understanding of client and partner audiences as well as competitors- constantly consuming both internal and external education to further understanding
- Drive client participation in marquis Americas events.
- Develop marketing strategies to progress pipeline across priority campaigns. Understands what makes for effective pipeline progression and actively drives programs that improve yield at scale
- Lead with Go-To-Market Expertise: Demonstrate effective execution of omnichannel journeys that support key initiatives. Actively providing feedback to broader team to make more impactful
- Collaborate with Sales, Clients, IBM Partners / Alliances and key internal stakeholders.
- Measure, analyze, and report on the impact of marketing and communications activities
Preferred Education
Master's Degree
Required Technical And Professional Expertise
- Field Marketing experience
- Experience in pipeline analysis to drive results across the marketing mix
- Experience in client and partner audiences, bringing insights from the field back to IBM
- Experience in developing marketing strategy and supporting marketing execution plans
- Excellent written and verbal communication skills
- Enterprise infrastructure experience
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